Kristen Graves

Brief

A concept project to create a mobile application that addresses a specific user problem through thorough research and user-centered design principles.

Tools

Figma & Illustrator

Role
Ux Research & Design

Timeline

8 weeks

THE CHALLENGE OF CHOICE

A quest for a better discovery

The Problem

Users of streaming services often experience decision paralysis, especially when selecting content with other people. There is a need to enhance the way individuals and groups discover and choose movies and shows.

Streamlist would transform the movie discovery process through a gamified experience. By incorporating user feedback and prioritizing features for social sharing and ratings, the app simplifies the task of finding and curating movies while fostering a sense of community among users. This design not only streamlines decision-making but makes it enjoyable.

The Outcome
Streamlist would transform the movie discovery process through a gamified experience. By incorporating user feedback and prioritizing features for social sharing and ratings, the app simplifies the task of finding and curating movies while fostering a sense of community among users. This design not only streamlines decision-making but makes it enjoyable.

The Outcome

The Process
Surveys
Wire framing
One-on-One interviews
Journey Mapping
Prototyping
Usability testing
Refining

THE DOOM SCROLL

Users spend too much time looking for content

Through one-on-one interviews and surveys, insights were gathered on how users discover and choose movies to watch. The research aimed to understand the decision-making process, pain points with existing platforms, and features that could make finding content more intuitive and enjoyable. By analyzing user behaviors and preferences, key patterns emerged that informed design decisions.

Social Interaction

Users value the ability to share recommendations and discuss choices with friends. Users also said they relied on friends and social media for reccomendations.

Users value the ability to share recommendations and discuss choices with friends. Users also said they
relied on friends and social media
for reccomendations.

Ratings

Users are interested in a simple rating system, with a preference of seeing their friends ratings

Personalization

Users expressed interest in tailored recommendations based on preferences.

Users expressed interest in
tailored recommendations based
on preferences.

Pain Points

Users face challenges, such as navigating large libraries and finding content that satisfies everyone watching.

Users face challenges, such as navigating large libraries and finding content that satisfies
everyone watching.

Decision Paralysis

Many users struggle to choose movies due to overwhelming options, especially in group settings.

Gamification

Users are bored by scrolling streaming apps and are interested in a more engaging process of selecting content. Users are also interested in an interactive and fun, rather than a chore.

THE DOOM SCROLL

INSIGHTS TO INTERFACES

Thumbs up/down rating system

Swipe through navigation

Multi-person groups

Filters

Thumbs up/down rating system

Swipe through navigation

Multi-person groups

Filters

Thumbs up/down rating system

Swipe through navigation